Founder / Business Owner Retainer

A trusted sparring partner to help you think clearly, decide well, and build a business that does not depend on you.

When this work is relevant

You are carrying a lot of context, responsibility, and ambition at the same time.

The business works. Progress exists. But much of it still runs through you. Decisions feel heavier than they should, and switching off is difficult even when things are going well.

You may recognize some of this:

• A constant mental load and difficulty disconnecting

• Feeling alone with decisions that affect everything

• Being involved in too many details despite your seniority

• Oscillating between confidence and self-doubt

• Struggling to prioritize what truly matters
  
  

Underneath this, the real tension is not lack of skill or effort.
It’s that the business depends on you more than you want it to.

Strategy exists, but execution drifts.
Growth increases complexity instead of freedom.
And there is no real space to think clearly and challenge yourself without being pulled into operations.

Day to day, this often feels like:

• Always being “on”

• Decisions carrying more weight than they should

• Progress that feels fragile

• Success without ease

This is where this retainer is designed to help.

What this retainer delivers

This engagement is about reducing cognitive load, restoring clarity, and building a business that becomes more resilient and less founder-dependent over time.

Specifically, the work supports:

• Clear direction and priorities

• Structure in decision-making and use of time

• Alignment between vision, strategy, and execution

• Reduced overwhelm and mental noise

• A business that can grow without relying on you as the bottleneck

The goal is not to remove complexity, but to make it manageable and intentional.

How we work together

This is an ongoing sparring and thinking partnership.

We work while you are inside the business, dealing with real decisions, real trade-offs, and real pressure.

In simple terms:

“We work together on an ongoing basis. I help you think, decide, and structure your business while you are inside it. We look forward, simulate outcomes, and make sure what you build is sustainable for both the company and you as a human being.”

The work is practical, reflective, and forward-looking.
It is not advisory from the outside, and it is not short-term problem fixing.

Core formats

Depending on what you need at different moments, the retainer typically includes:

• Ongoing 1:1 sparring and deep coaching

• Strategy and outcome sessions

• Async support between sessions

• Periodic strategy or alignment workshops
  
  

The exact mix adapts over time, but the intent remains the same: clarity, alignment, and sustainability.

What success looks like

Over time, success looks less like dramatic change and more like stability and confidence.

From a business perspective, this typically shows up as:

• Decisions being made with less friction and second-guessing

• Clearer priorities and fewer parallel initiatives

• Reduced dependency on you in day-to-day execution

• Better alignment between what you want to build and what actually happens

• More energy and capacity available for the work that truly matters

The business becomes more resilient.
And you regain space to lead rather than carry everything.

Best fit

This retainer is best suited for:

• Founders

• Business owners

• CEOs in growth or transition phases
  
  

It works best for people who want to build something durable, not just push harder.